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Hamptons

Stye Buy the Beach — Pretty A La Plage
July, 2016
By Lauren Finney

Designer Nicole Miller translates her north haven lifestyle into a punchy new beach collection for summer. 

“I spend a lot of my time near the beach,” says designer Nicole Miller, whose newest beach collection, La Plage, was informed by her love of wakeboard- ing and waterskiing near Sag Harbor. “It’s essentially inspired by my lifestyle.”

While the collection was shot on New York’s Rockaway Beach, the prints and silhouettes are decid- edly East End. Think neutral open-weave off-the-shoulder tops, ombré dip-dyed linen beach dresses, and a sophisticated black graphic-cut one- piece swimsuit.

The La Plage collection, which Miller introduced earlier this year, started with the designer making printed rash guards for herself and her friends, “and then it evolved into a full collection,” Miller says. “It complements our customers’ wardrobes because there are so many versatile separates, as well as pieces that can easily transition from beach to dinner.”

In business for more than three decades, Miller launched a second collection this year, NMAN for men. The line is “made up of short- and long-sleeve shirts that feature digitally inspired prints,” says the designer. “Much like our women’s lines, NMAN is for those who aren’t afraid to stand out in a crowd.”

Life’style, 127 Main St., Sag Harbor, 725-1667; nicolemiller.com 

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Manhattan

The Beach Report
October, 2014

Let us style your wardrobe with our NEW concierge-shopping service: in store, in home or on your mobile device with House Account. Located in the historic village of Sag Harbor, life'style offers a curated mix of luxury basics, denim, accessories, day-to-evening wear and unusual pieces, all edited for style, versatility and comfort. Now featuring contemporary brands ALC, ATM, Faliero Sarti, Frame Denim, IRO, Isabel Marant, Rag & Bone, Raquel Allegra, Skin, Veronica Beard and more!

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Hamptons

Guide Acquire — Bundle Up
By Erin Riley
Labor Day, 2014

Boutiques across the East End prepare for fall with cozy staples.

Life'style is a go-to boutique for day-to-night pieces. Offering an eclectic array of luxury basics, denim, and one-of-a-kind accessories, Life'style owner Debbie Rudoy selects her store's items according to what accommodates the East End's day-to-night culture. "It's all about pulling together different styles, both high and low, making them work together," says Rudoy, who suggest picking up a boxy sweater from inhabit for the cooler months ahead.

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons / Beach

Top 5 Live the Good Life — Modern Luxury
July 16-29, 2014

The Hottest Products, Exclusive Events and Special Opportunities

Let us style your wardrobe with our NEW concierge-shopping service: in store, in home or on your mobile device with House Account. Located in the historic village of Sag Harbor, life'style offers a curated mix of luxury basics, denim, accessories, day-to-evening wear and unusual pieces, all edited for style, versatility and comfort. Now featuring contemporary brands ALC, ATM, Faliero Sarti, Frame Denim, IRO, Isabel Marant, Rag & Bone, Raquel Allegra, Skin, Veronica Beard and more! 

Scratch-off raffia hat, Lola Hats ($300), Life’style, 127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Guide Acquire — Discerning Designs
By Erin Riley
July 11-17, 2014

These highly curated East End boutiques are extensions of their owners' personal style.

Life’style — In 2007 former creative director Debbie Rudoy moved to Sag Harbor and opened a women’s boutique filled with her favorite brands. “I wanted to take a casual approach to sophisticated fashion,” says Rudoy, who is always introducing new things based on “what feels right at the moment.” New collections for this season include Veronica Beard, Rag & Bone, IRO Denim, and Skin. 

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Most Wanted — Top It Off
By Adrienne Gaffney
Memorial Day, 2014

A Bespoke Creation by Lola Hats Shines on Sunny Days 

Lola Hats’ Summer Shards style sets the bar sky-high for beachside sun protection. The classic trilby gets a cutting-edge spin with a witty embroidered trompe l’oeil hatband for the ultimate raffia go-to. Created by designer Lola Ehrlich, the hand-made piece translates its first-rate millinery provenance into an easy wearability. Pair it with denim or the perfect printed sundress for a stroll down Main Street or a lobster roll lunch on the sand at Navy Beach. lolahats.com Scratch-off raffia hat, Lola Hats ($300), Life’style, 127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

True Blood
Holiday Issue, 2013

Supporting this key hue in their Elizabeth and James collection, the Olsens launch exclusively at life'style in the Hamptons.

Oxblood dominated the Fall 2013 runways, and love for the sumptuous redtone shows no signs of fading. Both simple and sophisticated, it’s easy to incorporate the hue through accessories—perfect for the low-key approach to dressing in the Hamptons during autumn and winter. “To me, oxblood is another neutral,” says Debbie Rudoy, owner of Sag Harbor’s Life’Style boutique. “But it’s something different than black and gray, which is what we’re all wearing all the time—it feels very rich, robust, and elegant.”

Her current favorite example is a cross-body bag by Elizabeth and James, which she recommends pairing with a high-rise indigo jean or an oversize charcoal wool sweater: “I think this is the perfect bag for out here, especially in the novelty fabrication and color, because you throw that on and it’s a wow. You go out to a fabulous restaurant, like Topping Rose House or Nick & Toni’s, or to a holiday party at someone’s home and it’s fantastic.” 

“We started [the bags] with the characteristics of Elizabeth and James—the perfect mix of masculine and feminine, the balance of uptown and downtown, aspirational and attainable,” say Elizabeth and James designer Mary-Kate Olsen, who alongside her twin sister, Ashley, launched the brand’s line of bags this year and the ready-to-wear collection in 2007. “We translated those elements into lightweight, functional bags with a clean, minimal aesthetic.” Adds Ashley: “The bags are accented with architectural hardware that’s subtle yet distinguishable and signature to Elizabeth and James. At the moment I’m loving the messenger—unclip the strap and carry it as an oversize clutch for evening.”

Complementary Crimson

If a bag is too bold for you, try incorporating oxblood with more petite accessories. Ruby and diamond earrings set in oxidized gold over silver by Jennifer Miller ($1,750; 55 Main St., East Hampton, 329-9061; jennifermiller jewelry.com) are the ultimate accessory for romantic evenings beneath the mistletoe, while Belstaff’s high-heeled bootie ($995; Shari’s Place, 44 Glen Cove Road, Greenvale, 516-484-7400; sharisplace.com), with its black trim and darker shade, provides a pop of rouge. 

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com 

“Oxblood feels very rich, robust,and elegant.”
—DEBBIE RUDOY

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Hamptons / Beach

Style Sheet
Winter, 2013

Debbie Rudoy, owner of chic Sag Harbor boutique Life’style, shares her holiday picks.

“I love dressing from day to evening. My wardrobe needs to transition from busy days at the store to nights out with friends or fashion events. Key items are fabulous accessories that transition any outfit from day to evening.”

1. Suede Dicker boot, $650, by Étoile Isabel Marant at Barneys New York, NYC, barneys.com 2. Loic shearling tote, $890, by Jerome Dreyfuss at jerome-dreyfuss.com 3. Bond No. 9 Montauk, 100 ml for $265, at Bond No. 9, 45 Main St., Sag Harbor 4. 2200 mAh power case for iPhone 5, $100, by Boostcase at boostcase.com 5. Cashmere travel wrap, $295, by White + Warren at Saks Fifth Avenue, NYC, saksfifthavenue.com 6. Mehai sweater, $395, by ALC at Life’style, 127 Main St., Sag Harbor, shoplifestyle.com; worn with Arantes skirt in pari green, $595, by ALC at saksfifthavenue.com 7. Ballon Bleu 18K pink gold and diamond watch, $50,000, by Cartier, 38 Nugent St., Southampton, cartier.com

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Manhattan

The Beach Report
November, 2013

Style Guru Debbie Rudoy invites you to shop her contemporary boutique in the Village of Sag Harbor. Life'style offers a curated mix of luxurty basics, denim, accessories, designer finds, day-to-evening wear, all edited for style, versatility and comfort. Let our staff style your wardrobe in-store or with our new concierge services geared to your needs and style.

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Hamptons

The List
Labor Day Issue, 2013

 

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Hamptons

Guide Acquire
August 9-15, 2013

This contemporary fashion and accessory boutique offers laid-back styles from high-end brands. “Here in the Hamptons, people look for effortless, casual-chic accessories,” explains shop owner and style guru Debbie Rudoy. K Jacques sandals and Faliero Sarti scarves are among the biggest sellers that create “looks that can transition from day into evening,” says Rudoy.

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Embrace Wanderlust
July 26-Aug 1 Issue, 2013

Beach-inspired brand Sundry brings a French edge to Life'style in Sag Harbor.

Sundry, a newly launched luxury tee and separates collection, evokes the sun-washed hues and watercolor-inspired palette of Provence, right here on the East End. Featured in Sag Harbor’s Life’style boutique, the casualwear line debuts a selection of figure-complementing cuts in supple summertime fabrics. Racerback tops, boatneck ruched dresses, and swingy tanks are rendered in soft-to-the-touch Tencel, modal, and cotton voile, and come in an eye-popping spectrum of nature-inspired shades, such as the ocean-influenced Mykonos. East Enders may especially appreciate the Destinations shirt, emblazoned with names of the world’s hottest locales—including local favorite Montauk. Each design is a product of Sundry owner-creative director Matthieu LeBlan’s imagination and childhood adventures in the South of France.

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Guide Acquire — One of a Kind
By Rebecca Deczynski
July 19-25 Issue, 2013

Looking for what you won't find everywhere else? These boutiques carry a selection of hard-to-find labels. 

Life’style is a contemporary fashion boutique for the woman who wants to look and feel her best every day,” says owner and style guru Debbie Rudoy of the boutique she opened in 2007, featuring womenswear, as well as accessory selections. 

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Destination Design — Cozy and Covetable
Holiday Issue, 2012

Situated in Sag Harbor, Debbie Rudoy's life'style Boutique has the ultimate selection of East End winter wear.

“When I first moved to the East End 11 years ago, I couldn’t find one store that had what I needed; I opened Life’Style in 2007 to fill that gap,” says owner Debbie Rudoy. “Life’Style has that casual, chic feeling you want out East with the sophistication and style aesthetic of a Manhattan store.” Stocking a superlative medley of clothing and accessories, the upscale boutique boasts designer denim from leading labels including J Brand, Current/Elliott, and Rag & Bone. 

Effortlessly chic sweaters from Inhabit, White + Warren, and Autumn Cashmere are perfect for crisp holiday evenings, while exceptional footwear from European brands like Fiorentini + Baker and Isabel Marant offer year-round luxury. “What makes us special is our mix of basics with our collection of unique accessories,” says Rudoy. Rare Jérôme Dreyfuss handbags are displayed alongside sophisticated Calleen Cordero leather boots and vibrantly colored Diane von Furstenberg apparel and accessories. Especially covetable this holiday season are the sumptuous scarves by Italian designer Faliero Sarti, Ilux’s cozy cashmere socks, and Isabel Marant’s hard-to-find Dicker boots (SHOWN; $565) perfect for an off-season day of relaxation on the East End. 

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Guide Acquire — Knit One, Purl Two
August 31-September 6, 2012

Sag Harbor’s life’style features sweater styles from European designers.

“We look to the Europeans for new direction in yarns, looks, and luxury tems,” says Debbie Rudoy, style guru at Life’style in Sag Harbor. The store features a collection of sweaters from vendors such as Isabel Marant, as well as Roberto Collina, Giada Forte, and Avant Toi. Although cashmere is Rudoy’s fabric of choice, this luxury boutique also added sweaters this season that are a mixture of cashmere and merino wool or mohair, which means that sweaters last longer. 

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Destination Design — It's a Lifestyle
August 24-30, 2012

Debbie Rudoy's life'style Boutique offers an array of styles for the Hamptons man.

After sharpening her design eye as the owner and creative director of Kaleidoscope Design Studio in New York City, Debbie Rudoy decided to open her own Hamptons boutique in Sag Harbor. Stocking popular items like T-shirts from Daftbird and Velvetmen by Graham & Spencer, Rudoy admits J Brand has become the choice denim for men at Life’style. Most notably, she favors J Brand’s Kane fit in Epic Lightweight for men who are looking for comfortable denim on a hot summer day.

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Hamptons

Well Heeled
By Meghan Blalock
July 6-12 Issue, 2013

Treat your sun-kissed feet and satisfy your soles at these local boutiques.

Buyer Debbie Rudoy adores Life’style’s selections of Helen Yoi, Fiorentini + Baker, and Calleen Cordero—all Hamptons exclusives. “We love that she hand-produces everything in the US,” Rudoy says of Cordero. “Her sandals and shoes are basically jewelry for your feet, with nickel and brass decorations and studding.”

127 Main St., Sag Harbor, 725-1667; shopatlifestyle.com

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Brochu Walker

Pop-Up Launch at life'style
April 21, 2011

This spring, Brochu Walker revealed exclusive, limited-time, pop-up stores around the country within four of their favorite specialty stores, including Life'style in Sag Harbor.


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The Sag Harbor Express

A Shop Within a Shop
By Emily J. Weitz
April, 2011

Over the course of the long winter months in Sag Harbor, life’style had its doors shut tight. Inside, workers were toiling to double the square footage, to let the light flood in, and to make shopping atlife’style a brighter and freer experience.

And perhaps no brand captures the essence of this open, easy living as well as Brochu Walker. The company, founded by designers Lisa Brochu and Lauren Walker, is all about layering soft fabrics and earthy tones to create a beachy, warm look that’s quintessential Sag Harbor. 

In celebration of the overlap of the philosophies of these businesses, Lifestyle will be hosting one of only four Brochu Walker pop-up shops in the country. 

A pop-up shop is basically a shop within a shop: where usually life’style and other independent boutiques carry a small selection of items from the season’s line, this idea allows the designers to bring in a more extensive offering. While all the usual designers will still be available, a part of the store will be devoted entirely to Brochu Walker, whose presence will more than double. A wider spectrum of colors and styles will be available.
“At a branded store [like Prada] you’ll see the entire collection,” says Debbie Rudoy, owner of Lifestyle. With a pop-up shop, you get “greater exposure and knowledge of the brand… It fills out as a more detailed collection.”

Rudoy finds the Brochu Walker brand to be consistent with what her customers are looking for. 

“It’s a very southern California state of mind,” she says. “Which is how we live out here. It’s casual with sophistication. It’s easy to wear and fits well. It’s an up and coming brand and I’ve had tremendous success with them.”
Perhaps part of the reason Brochu Walker has sold so well in this beach community is the designers’ vision behind their brand.

“Lisa and Lauren started the company focused on chic and wearable basics layered in your own way,” explains Mandi Meng, a representative of Brochu Walker. “You go from the beach to dinner, and you have to be flexible. The construction of the garments is made for this: very detailed, using high quality fabrics to give a luxurious feel.”

For Brochu Walker, pop-up shops offer the opportunity to show off their wares even though they work mostly with smaller businesses. 

“Most of our stores are specialty shops,” says Meng. “Since they’re smaller stores, they can’t buy the whole collection, so a pop-up shop helps customers see more of our line.” 

This benefits the designers as people develop a stronger affinity for the brand, and it benefits the shop as more people come in for the special event and see what else is offered there. The locations for the other pop-up shops will be in New Jersey, Chicago, and Oklahoma. 

“Lisa and Lauren chose the stores that are the most supportive with the best customer base,” says Meng. “It’s an opportunity to give the stores a chance to increase business and to help customers see more of the line. Basically, it’s to support the specialty stores that are always supporting us.” And the owners clearly feel they understand the Hamptons market.

“The Brochu Walker collection gives a nod to the casual lifestyle found in these beach communities,” Lisa and Lauren wrote in an email this week. “Mornings spent at the farmers market, afternoons at the beach and evenings dining outdoors. BW tee shirts layered under chunky cotton cardigans, whisper weight linen sweaters wrapped with a scarf, or cozy washed sweats with a tank and flip flops…all you need to add is some great sandals, a pair of jeans and some fabulous jewelry and your weekend bag is packed!”

Brochu Walker will kick off its stay at life’style in Sag Harbor with a launch party on April 17 from 4 to 7 p.m. Cocktails will be served and special gifts will be given out. 

“It’s something new and exciting,” says Rudoy. “You don’t have to buy anything… It’s like going to an art opening.” 

In the same way, new and creative designs will be available for perusal. The pop-up shop will then stay in Lifestyle for two weeks before packing up and moving on to its next location.

Since its renovations, life’style has expanded its accessory and footwear departments and created a basic menswear department. To showcase that, “Throughout the summer we’ll be partnering more with vendors and having in-store events,” says Rudoy. “It won’t necessarily be another pop-up shop, but we are trying to make the store more interactive with our customers. We just want people to come in and say hello and see the shop,” she says. “We’re really proud of what we’ve been able to do with it.


Lucky

What I Want Now!
December, 2010

Life'style clothing spotlighted in Lucky Magazine's "What I Want Now!" feature.


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The Sag Harbor Express

When Smaller Is Better
By Marissa Maier
November, 2010

Like a purveyor at a farmers market who offers expert produce advice, Debbie Rudoy provides the same personal touch at her contemporary clothing store life’style.

“Step into life’style and you’re greeted by your name and style,” Rudoy promises on her recently launched website. “We remember what you love and what looks great on you.”

Unlike her corporate counterparts, Rudoy’s approach to selling garments is more gourmet menu than vending machine. She carefully selects the merchandise. She has been known to wade through dozens of jeans to find the correct style and fit for a particular customer. And, perhaps most importantly, Rudoy and her team of trained staff are truthful with customers.

“We have a lot of repeat customers. One customer said we were better than having a best friend. ‘You tell me what I should and shouldn’t buy,’” Rudoy recounted in an interview. “We offer an honest opinion and that builds loyalty and trust.”

So when Rudoy decided to begin virtually connecting with her customers, she naturally wanted to maintain the same intimate relationships with her client base.

“It is about reaching out and being more hands on with people,” Rudoy explained. “It’s an added layer of customer service.”

The life’style website, which was launched over the summer, includes a fashion blog, alerting customers to new merchandise. While Rudoy effusively writes about everything from cashmere sweaters to leather espadrilles, she explains why an item is both special and a smart purchase.

“I traveled all the way to Milan to be sure we had [these boots] in our store for the fall season … They are handcrafted from washed Italian leather, very stylish … and super comfortable,” Rudoy wrote of Fiorentini + Baker footwear in a post from August. “These hard-to-find boots will last years.”

When Rudoy runs a promotion or sale, she will often send out an email blast and she has created a Facebook page and Twitter account for life’style.

Rudoy hopes her unique fashion perspective — whether presented face-to-face or online — will continue to give her an advantage over nearby brand name clothing stores.

As a small business owner since 2002, Rudoy emphasizes the importance of local enterprises. After a busy career in the fashion industry, Rudoy permanently relocated to Sag Harbor in 2001 and a year later started a Pilates studio. She was soon selling a collection of organic and sustainably produced clothing.

“Fashion was always my first love. I love dressing people to make them look and feel good,” Rudoy said.

Over time she noticed East Hampton town was dominated by corporate businesses. She also found it difficult to find all the merchandise she wanted in one place.

“Between that and all of a sudden I was dressing my clients, [the store] was a natural evolution but it wasn’t super premeditated,” Rudoy recalled of opening life’style in 2007.

In addition to the online expansion, Rudoy plans to unveil a renovation this spring, which will include a dedicated accessories and footwear area as well as a small men’s section. Rudoy carefully noted that instead of branching out into multiple locations, she wants to focus on serving her local clientele and drumming up business in Sag Harbor.

Of her belief in supporting local operations, Rudoy remarked, “Those who live here full time need to embrace the business and the farmer … [In the same way] everyone is eating locally, it should apply to the rest of what we do.”

For more information on life’style, or to sign up for their email list, please visit http://www.shopatlifestyle.com/index.php or call 725-1667.